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Plans, organises, directs, controls and coordinates the advertising activities within an organisation.
A nationwide profile of who works in this occupation today — size, growth, pay, age, gender split, working pattern and the headline shortage signal.
Year-on-year national employment in this unit group, from the ABS Labour Force Survey.
JSA's projected change in employment for this unit group, indexed against the latest baseline.
Workforce by 5-year age band. Solid bars = this occupation; dashed ghost bars = the Managers benchmark for context. Where the solid bar exceeds the ghost, this occupation skews older or younger relative to its peer group.
Highest qualification held by the workforce, benchmarked against Managers. Useful to map skills-assessment evidence to typical applicant profiles.
Statistical Area Level 4 (SA4) regions ranked by current employment from the ABS labour-force survey.
SA4 regions ranked by current internet job-ad counts. Reflects where employer demand is right now.
Australian and New Zealand Standard Industrial Classification (ANZSIC), 2-digit subdivisions, ranked by share of employment. Bar widths are proportional to rank (most → least dominant) — JSA does not publish exact share figures for this unit group.
Survey-based metrics from JSA's Recruitment Experiences and Outlook Survey (REOS) — applicants, qualified candidates, suitable candidates and vacancy fill rate.
92% of employers required prior experience, averaging 4.9 years · Reporting period: FY 2024-25.
Where workers come from before joining this unit group, where they move to, and how many stay year-over-year. Based on JSA's longitudinal flows analysis.
Other 6-digit occupations sitting under unit group 1311 (Advertising, Public Relations and Sales Managers). They share the same labour-market profile shown above.