This is the practical, step-by-step VETASSESS skills assessment guide for ANZSCO 225112 Market Research Analyst. Note: 225113 Marketing Specialist offers broader visa access — strongly consider that first.
For the upstream pathway choice — including 225113 Marketing Specialist strategic alternative — see the Market Research Analyst pathway guide. For costs and timelines, see the Market Research Analyst cost & timeline case study.
Step 1 — Confirm 225112 is the right code
| Code | Title | Use if dominant role is... | Visa access |
|---|---|---|---|
| 225112 | Market Research Analyst | Pure market research / consumer insights | 491 / 494 only |
| 225113 | Marketing Specialist | Broader marketing / insights / strategy | 190 / 491 / 186 / 494 / 482 ← broader |
| 224113 | Statistician | Quantitative research with stats foundation | Full visa stack incl 189 |
| 225111 | Advertising Specialist | Advertising / campaign work | Same as 225113 |
Pick 225112 only if your dominant role over 5 years is pure market research / consumer insights. For broader strategic / brand / insights roles, 225113 is markedly better with broader visa access.
Step 2 — Map your qualification
VETASSESS requires AQF Bachelor degree-level qualification:
- Bachelor of Marketing
- Bachelor of Communications (Market Research)
- Bachelor of Psychology (Industrial / Organisational)
- Bachelor of Statistics
- Bachelor of Business / Commerce
- Equivalent international qualifications
Step 3 — Document post-qualification employment
VETASSESS expects "highly relevant employment":
- Designing market research studies / surveys / focus groups
- Quantitative / qualitative research analysis
- Consumer / brand insights work
- Liaising with clients on insights / strategy
Evidence VETASSESS accepts
- Employment letters for staff researcher roles at major research firms (Nielsen, Kantar, Ipsos, GfK, NewsCorp Insights)
- Reference letters from senior researchers
- Research Society / ESOMAR membership credentials
Step 4 — Build the portfolio submission
VETASSESS for 225112 typically wants:
- CV / research CV — chronological list of research roles
- Reference letters
- Industry credentials
Step 5 — Lodge the assessment
Lodge online at the VETASSESS portal. Standard fee AUD 1,096; Priority Processing AUD 836 extra.
Common rejection patterns for 225112
"Code fits 225113 / 224113 not 225112." Code-fit issue. Strategic — 225113 has broader visa access.
"Insufficient evidence of dedicated research role." General marketing staff without dedicated research focus may struggle.
After a positive VETASSESS outcome — next steps
- English testing — push for Superior (IELTS 8 / PTE 79)
- Lodge EOI via SkillSelect — for 491
- Sponsor search — for 494 (regional research firms / corporate insights teams)
Strategic alternative: apply under 225113 Marketing Specialist instead for broader visa access.
Tools
- Document checklist
- Visa fee calculator
- Eligibility wizard
- ANZSCO search — try 225113 first
Where to verify the rules
Next step
Want a personalised review of your research credentials + code-fit decision (225112 vs 225113)? Book a 30-minute free strategy call.