This is a worked case study for a Market Research Analyst migrating to Australia under ANZSCO 225112. Two pathways: Subclass 491 → 191 and Subclass 494 → 191.
For broader visa access, strongly consider ANZSCO 225113 Marketing Specialist.
For visa-by-visa context, see the Market Research Analyst pathway guide and the VETASSESS skills assessment guide.
The case profile
Anonymised composite. 33-year-old senior market researcher, BSc Psychology + MSc Marketing Research (Manchester). 10 years professional career: 3 years researcher at Nielsen UK, 4 years senior consumer insights manager at major UK retailer, 3 years Research Director at major UK insights agency. PTE 79+ across all bands. Family: spouse + one child under 18.
Pathway A — Subclass 491 → 191 / 494 → 191
Fees (primary + spouse + 1 child)
| Item | AUD |
|---|---|
| VETASSESS skills assessment | 1,096 |
| 491 visa fees (family of 3) | 8,560 |
| State nomination fee (varies) | 200-800 |
| Health, police, English | 1,050 |
| 191 visa fees (family of 3) | 1,070 |
| Total applicant-side | ~11,976 - 12,576 |
Total wall-clock time: ~60 months end-to-end.
Strategic alternative — Pivot to 225113 Marketing Specialist
| Approach | Visa pathways open | Wall-clock to PR | Best for... |
|---|---|---|---|
| 225112 (Market Research Analyst) | 491 / 494 only | ~60 months | Pure market research career |
| 225113 (Marketing Specialist) | 190 / 491 / 186 / 494 / 482 | 6-18 months (186 DE) | Broader insights / strategy career |
Things that frequently surprise people
Most market researchers use 225113 Marketing Specialist instead. Broader visa access including 186 Direct Entry — 6-18 months direct PR vs ~60 months under 225112 → 191.
Code matters significantly here. ANZSCO 225112 vs 225113 is the difference between 6-18 months direct PR (186 DE) vs 60 months (491 → 191).
Health examinations expire after 12 months. If your visa takes longer than 12 months to grant, expect to redo them.
Tax residency starts on arrival. The Australian tax year runs 1 July to 30 June. See ATO residency rules before signing.
MARA registration is mandatory for paid migration assistance. Verify any agent at the MARA register.
Tools
- Visa fee calculator — model 491 + 191 fees
- Document checklist — for VETASSESS evidence pack
- ANZSCO search — try 225113 Marketing Specialist first
- Eligibility wizard — quick scan
- Invitation rounds tracker — context only
Where to verify the numbers
- Home Affairs visa pricing page
- Global visa processing times
- VETASSESS fees page
- Research Society of Australia
- Office of MARA
- ATO
Next step
Want to confirm whether 225112 or 225113 (broader visa access) is the right code for your research profile? Book a 30-minute free strategy call.