This guide walks through every realistic pathway for migrating to Australia as a Content Creator (Marketing) under ANZSCO 225114. 225114 sits on the CSOL only — meaning only Subclass 186 Direct Entry and Subclass 482 Core Skills are open.
For broader visa access, strongly consider ANZSCO 225113 Marketing Specialist which has STSOL+CSOL with full visa stack except 189.
For the assessing-authority detail, see the Content Creator skills assessment guide. For worked numbers, see the Content Creator cost & timeline case study.
Visa eligibility snapshot
| Visa | Status for 225114 |
|---|---|
| Subclass 189 (Independent points-tested) | Closed |
| Subclass 190 (State-nominated PR) | Closed |
| Subclass 491 (Regional Provisional) | Closed |
| Subclass 186 Direct Entry | Open ✅ |
| Subclass 482 Core Skills | Open ✅ |
| Subclass 494 (Skilled Employer-sponsored Regional) | Closed |
Strategy — pivot to 225113 Marketing Specialist
Most content creators / content marketers can credibly position under 225113 Marketing Specialist (STSOL+CSOL — 190/491/186/494/482 all open).
Pathway A — Subclass 186 Direct Entry
Realistic 186 sponsors
- Major Australian tech — Atlassian, Canva (which actively hires international content roles), SafetyCulture
- Major content agencies — content marketing arms of major holding-company agencies
- Major brand teams — ASX-200 corporates with content marketing functions
Pathway B — Subclass 482 Core Skills
482 → 186 TRT after 2 years.
Tools to plan your pathway
- Eligibility wizard — quick filter
- Visa fee calculator — estimate fees
- ANZSCO search — try 225113 first
- Document checklist — VETASSESS evidence
Where to verify the rules
Next step
Want to confirm whether 225114 or 225113 (broader visa access) is the right code? Book a 30-minute free strategy call.